Twittering About

Like anybody else, I have been trying to figure out ways to make this social networking trend work for me and my company. The rewards I have already experienced include fostering a closer relationship with the surrounding community by making myself available and approachable. Social Networking allows people to get to know people. In a time where people don’t trust corporations, they would much rather get to know the people that comprise a business then hear an advertisement created by some marketing guru.
I believe one of the reasons for this marketing shift is the fact that people are not interested in the “hard sell” anymore. People want something of value from you before they care about what you have to say. This value can be a feeling of camaraderie, expert advice, discounts, feelings of being important, or just respect in general for who they are and what they might need. People have unprecedented access to information and expect transparency from the companies they do business with. If I was able to bring one important concept with me, from the ten years I spent in healthcare, into the catering business, it is the fact that patients/clients come to the table informed and prepared. No longer do you get the benefit of the doubt just because you have letters behind your name.
That being said, I have had some very interesting experiences exploring the likes of facebook, twitter, and blogging.
Twitter has turned out to be the most challenging for me, and perhaps this is because it is the newest site I have decided to become active on. There are instructions scattered about the internet on how to “properly” use Twitter, but I am the sort of person who jumps right in and learns better by experience. One thing I have noticed is that there are a lot of marketing executives with Twitter accounts. Because there is so much media focus on social marketing, everyone is jumping on board, whether they know what they are doing or not. So many of these marketers are trying to bring the “old school” marketing tactics they have always used into this new world of Social Media Marketing. Some of the deceptive activity includes “following” as many people as they can in order to get them to reciprocate and “follow” them back. Afterwards, they will “un-follow” these same people in order to make it appear as if they have a huge following, thereby gaining Twitter clout and validation. This goes against everything that this new generation of marketing stands for. The world of business has changed because people don’t want deception and games anymore. People want transparency and trusting relationships with those that they purchase goods and services from.
On the flip side, I am encouraged by the entrepreneurial spirit that is thriving in these changing times. People are harnessing the power of the internet to drive people (willingly) to their websites by offering rewards and value. I believe the key difference between these two different types of marketing is the value and respect they place on their potential client. If you treat me like a number in your statistics, I want nothing to do with you. On the other hand, if you are interested in who I am and what I might need or even have to offer you, then I am open to a reciprocal relationship that could potentially benefit us both.
Twitter, and social marketing as a whole, is what you make of it. Take the time to learn the culture of the program and use it for its’ strengths. I have found that careful attention to the right people on Twitter keeps me on the cutting edge of what is happening in the world of technology, social media, economics, and society as a whole. Becoming an insider is well worth enduring the learning curve that comes along with exploring this strange new world of marketing and social media.

Image taken from http://ethicalmedia.com/