Wednesday, June 16, 2010

10 Minutes to Market

If you are looking to increase your search engine results in a short period of time without paying someone a whole lot of money to do it, this is the post for you.  All it takes to give yourself a little bump in exposure is a little bit of internet savvy and about 10 minutes. 
  1. First do a search (Google, Bing, etc) for your personal name and your business name.  
  2. Take a look at the results.
  3. Click on all of the links to see why they showed up.  They may be good, bad or ugly.  This is not the time to stick your head in the sand.
  4. If you show up on sites like Yelp.com, InsiderPages.com, etc, go ahead and "claim" your listing.  This will allow you a little bit of control over the page.  Typically, registering as the owner will allow you to add pictures and a brief description as well as the ability to respond directly to reviews and inquiries about your business.
  5. Once you have claimed all the listings you show up on, start searching your competition and seeing which sites they show up on.  If it is free to list your business on the same site, do it
The goal is to get your business (and name) to show up at the top of the first page of search results.  It doesn't matter which site it is on as long as your name is there.  If someone finds you on Google Maps, for example, they will eventually end up at your website if they are interested in your products or services.  The more sites you are listed on, the more opportunities there are for a search engine to find you.

Hopefully this helps get you started!  We will be putting out more tips and tricks over the next couple of weeks.

Cheers!
The Chicks

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